Andrea Schäfer coaching|beratung: Portrait

Based on my expertise and comprehensive experience with change processes and development, I coach executives, teams and organizations to actively shape their future. I am dedicated to trust, partnership at eye-level and a strong orientation towards practical applicability.

Key aspects of my activities are:

  • Coaching for executives and management teams
  • Consulting and training on leadership and organizational development

I am a certified Senior Coach of the German Coaching Association (DBVC) and the International Organization for Business Coaching (IOBC).

Professional training

After majoring in business administration I completed my professional training by participating in numerous advanced training courses such as:

  • Agile Business Development & Collaborative Leadership Concepts (Werkstatt für kollegiale Führung, Hamburg)
  • Facilitator Curriculum (Kommunikationslotsen, Köln)
  • Change Essentials (Heitger Consulting, Vienna)
  • Systemic Organizational Consulting (Simon, Weber & Friends, Berlin)
  • Systemic Coaching (ISCO AG, Berlin)
  • Additional therapeutic training based on Gestalt approach (Dr. F.-M. Staemmler, W. Bock, Würzburg)
  • Accreditations: Insights Discovery®, Size Prozess® Personality Profile, MotivStrukturAnalyse MSA®, Voices® 360-KornFerry

For my own personal development I consider regular supervision and peer-intervision to be extremely important. As a certified yoga-teacher (BDY/EYU) I may integrate body-awareness and mindfulness into my work as a coach, consultant and trainer if required.

Career path

11/2008 – today:

  • Independent consultant with a focus on coaching for executives and management teams as well as consulting and training on leadership and organizational development
  • Project cooperation with Heitger Consulting, Shape Leadership, step pro, Leadership Choices
  • Lecturer at the University of Applied Sciences in Darmstadt and Stuttgart

1996 – 2008:

  • Various positions in international operative and strategic human resources management, for Wella AG and Merck KGaA, most recently as Head of Corporate Leadership Tools & Programs, design and implementation of numerous change initiatives as part of the takeover process Procter & Gamble/Wella and Merck/Serono


Individual coaching

Complex challenges, new technologies and a dynamic business environment characterize our working life. Leading ourselves and others in a flexible, effective and respectful way is becoming increasingly important.

I support individuals to master those challenges and develop their full potential – to their own as well as to their organization‘s benefit.

Andrea Schäfer coaching|beratung: surgery

Individual coaching: Challenges

  • How to manage successful leadership transitions
  • How to master complex organizational change as an executive: coping with uncertainty and ambiguity
  • How to communicate effectively: conducting difficult conversations, giving presentations, facilitating workshops
  • How to handle conflict in a solution-oriented way
  • Self-management: authenticity, reflecting purpose, beliefs, values, patterns and developing main actions, handling stressful situations
  • How to master professional re-orientation: assessing own competence profile, evaluating different options, creating suitable applications, preparing interviews, handling transition and on-boarding

The individual coaching process

A first, explorative meeting allows us to find out what you need and whether we can work together. Once the decision to work together has been made, we will analyze your situation based on the previously agreed objectives. We will then identify options for actions or behavioral alternatives in a given situation and develop implementation strategies for your objectives.

Together we will monitor your realization practice, reflecting on your personal beliefs, values, patterns and any other challenges that may arise, that may either be conducive or obstructing your development.

Scope and duration of the coaching process is entirely contingent on your expectations and your objectives. The coaching can take place either face-to-face, by phone or virtually. The process ends with a final review.

Team coaching

Team performance largely depends on how well individual members cooperate with each other and with relevant stakeholders.

Teams are sometimes hampered by tension and conflicts; diverging objectives may additionally impede efficient cooperation. Whether it is necessary to initiate drastic changes or whether a new team starts a new project – the pressure to succeed can be high and time can become tight.

I support teams to enhance their effectiveness by finding and implementing common principles, practical tools and techniques that enable smooth cooperation and performance.

Andrea Schäfer coaching|beratung: round and rectangular wood blocks

Team coaching: Challenges

  • How to assign roles, tasks, responsibilities and decision making processes following a team merger; how to create a stable foundation for cooperation
  • How to master challenging transitional and transformative processes
  • How to implement collaborative leadership in teams
  • How to use agile techniques to improve team performance
  • How to address and clarify conflict situations
  • How to successfully launch inter-departmental project teams

The team coaching process

After an in-depth clarification of the assignment and of the objectives of the consultation process with the responsible parties we jointly develop an individual concept for coaching this particular team. This concept is then discussed and agreed with the responsible parties.

Scope and extent may vary considerably, and may range from facilitating a single team meeting to a multi-tiered process, and may consist of getting to know the entire team, interviews with individual team members or smaller groups, evaluation and feedback of the interview results, joint development of the next steps in a workshop, support and monitoring in implementing the agreed measures.

A final evaluation and review conclude the process.


In my work as a consultant, I focus on leadership and organizational development. To reflect dynamics and complexity of the market, approaches for collaborative leadership and agility are becoming more and more important. Depending on your priorities we will jointly develop a concept appropriate for your business, and we will jointly design an effective implementation strategy.

For more extensive projects, I cooperate with colleagues from my network or larger consulting firms. We all share a systemic approach, an exceptionally high quality standard, a strong commitment to implementation, the willingness to reflect on one’s own work and to keep developing, and enthusiasm for things unknown.

Andrea Schäfer coaching|beratung: tokens

Examples from my consultancy:

  • Joint development of a of leadership vision, mission statement, values as well as implementation and anchoring within the organization
  • Conception and implementation of company specific competency models
  • Supporting the implementation of collaborative leadership
  • Conception of a leadership development program, based on the business and leadership strategy
  • Conception and execution of workshops on employee dialogue and performance review


In my work as a coach and consultant, I use targeted training modules to support implementation and anchoring of planned change-initiatives, such as:

  • Leading change effectively
  • Communication skills (feedback, conversational skills, addressing and clarifying situation of conflict)
  • Easy to use leadership and decision making tools
  • Coaching skills for leaders
  • Facilitation skills
  • Leading yourself


Upon request, I will gladly provide a list of references appropriate to your needs and background.

Due to my own professional experience I primarily work for large corporations (chemical and pharmaceutical industry, banking industry, industrial goods, consumer goods, aviation).

With the same commitment and energy I will put my professional experience to work for small and medium-scale companies and NGOs.


Andrea Schäfer coaching|beratung: Logo

Osannstraße 37
64285 Darmstadt
Mobile +49 170 5437929

Looking forward to your message.

Andrea Schäfer coaching|beratung: Karte